QU - Empathize

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Quinnipiac Mobile App Re-Design

Full Project

My Process


Team: Solo Project

Platform: Adobe XD

With the task of re-designing the Quinnipiac University Mobile app I had to sit down and take some time to understand what needs to be done. I quickly learned that while the QU website is responsive, it was not designed to be viewed on a mobile device. With a large amount of unnecessary text, repetitive sections, and confusing parallax navigation, I definitely had my work cut out for me!


Qu.edu Information Architecture

Part of my Empathize process includes creating assets such as Information Architecture for the Quinnipiac University website. Creating the IA helped me understand the underling issue of the main navigation of the website.

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Persona #1

Documents like persona’s help me looks through the eyes of everyday QU.edu users. Having a persona for someone like Eric is important to know the needs of a prospecting student’s parent.

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Persona #2

Scenario’s like Hannah’s allowed me to focus on important information like scholarships, which was not easily found on the current website.

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Persona #3

The student portal (MyQ) is something that every student uses on a daily basis. The fact that it was not integrated well in the main university website caused confusion.